LONDON MENS FASHION WEEK RUNWAY SS20

For Studio ALCH Spring/Summer 2020, Alexandra Hackett drew upon her appreciation of the design elements and imagery of plastic carrier bags and other single-use plastics, referencing the logos of her personal plastic bag archive that she has been collecting for years. 

Having always found a beauty in the materiality of plastic, especially in product packaging, Alexandra’s aim for this collection was to draw attention to the treatment of them worldwide. 

Garments presented explore the idea of reducing plastic consumption through innovative design methods employed to increase functionality. Key pieces feature pockets with packable carrier bags enclosed that can be removed and utlised, to reduce plastic usage. 

Fabrics vary from the technical nylons that are synonymous with the Studio ALCH brand ethos, to heat-fused polyethylene denims and silk pieces emblazoned with line-drawings of floating carrier bags. Summer knit pieces appear in reflective grey yarn and gilets are presented in water-repellent, insulated tactical silhouettes. The colour palette reflects the brand’s strong connection to sportswear, with pieces being presented in black, white, grey and neon yellow. 

This collection features pieces from the brand’s fourth collaboration with renowned streetwear label, Patta. Alexandra has deconstructed some of their key accessory pieces to be then reconstructed into a hydration vest, windbreaker and packable utility short. The range also features a collaborative harness with Greatness Dex. 

Credits

DOP: @tobyleary

2nd Camera: @louisvberry

Editor: @callum_pearsonn

Music: @xairmax97x

Photographer: @racheldray