Studio ALCH is a explorative menswear label, founded by Australian designer Alexandra Hackett. Now based inLondon, the label focuses on exploring the process of deconstruction and reconstruction, to extend the lifespan ofpre-existing products. Through visualising the body as a product and clothing as a form of product packaging, ALCH creates pieces that question the conventional practicality of non-traditional apparel fabrications and design methods that aim to increase the functionality in innovative ways.
ALCH has worked collaboratively with various artists, including Kendrick Lamar, Stormzy, Young Thug and Frank Ocean, and regularly works on reconstructed pieces for renowned streetwear label, Patta.
In 2017, the label's founder was selected as 1 of 12 creatives to participate in Nike's global Vote Forward Campaign to design her own Air Max, and since then has continued to work with Nike on a multitude of different projects.