834300010002.jpg

ABOUT

ALCH is a explorative menswear label, founded by Australian designer Alexandra Hackett. Now based in London, the label focuses on exploring the process of deconstruction and reconstruction, to extend the lifespan of a product. Through visualising the body as a product and clothing as a form of product packaging, ALCH creates pieces that question the conventional practicality of non-traditional apparel fabrications. 

ALCH has worked collaboratively with various artists, including Kendrick Lamar, Stormzy, Young Thug, Little Dragon, and QT. 

In 2017, the label's founder was selected as 1 of 12 creatives to participate in Nike's global Vote Forward Campaign to design her own Air Max.